If you're looking to maximize residual income is to make arrangement with retail stores, especially stores in malls.  Gift shops, golf pro shops, fishing shops, sporting good stores, etc…  Naturally the amount of sales you’re going to generate per store is going to be smaller than if you were at a craft show.  But if you had a small display at 30 stores and it all adds up.  Here’s basically how this works.

Contact a store owner.  Perhaps make up a print with the owner’s name on it.  Perhaps drop off a catalog.  Figure out how many prints the store would carry.  For example a golf pro shop would carry the Golf-M, Golf-F and Golf Couple.  A gift store on the other hand might carry the entire line.

Figure out what kind of profit you can offer the store.  Remember, you have NO overhead at all so don’t be greedy.  I would make sure the store can make at least a 100% markup, maybe even more.  In other words if the store is going to sell a framed print for $20 than you should sell it to the store for no more than $8-$10. 

You also need to figure out how quickly you can deliver the prints back to the store. Or maybe you might want to ship the prints directly to the customer.  That might make it an easier sell for the store but who’s going to absorb the shipping cost?  How are you going to get the orders? Remember you need to make it as easy for the store owner as possible.  They probably don’t want you waltzing in every other day asking for orders!  Do you have a fax machine? E-mail? Can the store call you when they have a sale?

The next point to consider is what kind of display you’re going to set up.  This depends, of course, on how much space the store owner is willing to give up.  Whatever it is make sure you have pictures displayed with high quality oak frames.  A couple of signs would be nice with clearly marked prices.  Make sure you offer brochures with either your name/address or the stores.

Check the resource center for more examples.

Karate schools, ballet schools, realtors, etc..
These kind of establishments are more likely to order large quantities of keychains, magnets or prints for each one of their students.  How about a pilot print for everyone who gets their license?  Or a karate print with the color of the belt filled in? How about a chef print for everyone who graduates from cooking school?  How about a print for each realtor in the office?  How about giving a print to every family that buys a house or rents a new apartment? The possibilities are limitless.  Remember the key here is volume. Your overhead is minimal so don’t be greedy.  Offer a fair price to the school or company and you’ll develop a lot of customers.

Check the resource center for more detailed instructions on how to approach a store.