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School,
church and community
groups are always looking for extra money. Most
succumb to the normal candy bar, popcorn and wrapping paper
fundraisers. However, present a unique idea to them and
there’s a good chance they’ll be interested.
When
you become a dealer, log into the Dealer Resource Center
for more specific information on exactly how to approach
an organization, including exact letters that you can
send to get one set up.
But
for right now, here
are some pointers for a successful fundraiser.
Make it as easy as
possible-
When you look at a Friendly Folks catalog you understand
that these are little pictures that can be made into
prints, magnets, mousepads, etc. But realize that
the people organizing your fundraiser might not know this. It's all new to them
and as simple as it is, they might miss a few things. This is why you need to make sure you
thoroughly educate the participants. Let them see
samples and try to make the personalization as easy as
possible.
Of
course, each picture can be personalized a thousand
different ways. But if you use the catalog as your
guide, you'll find a simple way that everyone can use to
personalize the prints.
If working with a school, try and
stick with older children-
The Jr. High and High School
level kids get really excited about selling the
cartoons. Also, we've
had a lot of success with high school marching band
fundraisers as well.
Make sure
there’s 100% markup.
In other
words if the organization is going to sell a matted
print for $12.00, then
you shouldn’t charge them more than $5.00 or $6.00.
Each participant should have a color catalog and order forms.
Also, if you have
unlimited credits, you might want
to print out full 8X10 sample for each kid.
Offer a limited choice for mattes.
This way it’s easier and there’s less
supplies you have to stock up on.
Make up a
three part carbonless order form.
This
way, when the customer fills it out there’s a copy for
them, one for the participant and one for you. Speak to a local print
shop for a price quote. As long as the form is just
black ink it should be inexpensive. The other way
is to use a clipboard, three copies of the order form
and put carbon paper between the paper.
Offer a prize
for different sales levels. The more they
sell the better the prize.
Here's an example of an order form we used
to use for fundraising. Design your own with the organizations name
(or picture/logo)
printed on it.
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