Here is a picture of the dividers that we use to separate the different titles.


 

Where can I get them?
You can either buy them from us, use some other sort of bin such as Tupperware or make them yourself.  Whatever you do, just use them.  They are an important part of the sales process. The ones from us are made out of solid unfinished birch.  They can be stained or left unfinished.  If you're interested in making them yourself they can be made any size you prefer. However, our bins are 22 inches wide, 12 inches deep, 5 1/2 inches high.

How do I put the prints in the bin?
Each print should be personalized, then matted and placed in a display bag.  This way the customer can touch the print and you can still re-use the matte and backing sheet.

Won't this use up a lot of mattes?
If you make up one picture of everything, yes.  However there are some ways to cut it down.  For example you can just make one of every title.  Instead of a doctor male and a doctor female just put one in.  The important thing to remember is that if you use the display bag you can use all those mattes.  Sometimes at the mall if we ran out of mattes, we would take one  from our display!

How do I separate the prints?
We have a black divider that we put between each different title.  They are labeled with each print category.  For example, accountant, doctor, fishing, golf, etc..   If you want to make up your own just make sure they're 9" X 10".  

Where do I get the labels for the dividers?
We sell the labels for $15 a set.  If you want to get your own labels and print them yourself make sure you get Avery Label 5161.  They are 1" by 4" labels. 

Should I personalize the prints?
Absolutely! The more personalization the customer sees, the more ideas they get for who to buy the print for.  If they see a blank chef picture (#44) they might think it's kind of cute.  However if it says, "Mom.  #1 Brownies in town" they might think of someone else who's a great cook.  Suddenly you have another sale and most importantly, another happy customer!

How about if I put the "top sellers" in the bin?  Would that be enough?
The whole idea behind the bins is to show the customers everything that's not a framed display print.  Having just a limited number of pictures defeats the purpose.  In order to have an effective display you need to show them as many prints as possible.

Why does the customer need to be able to hold the print? Why is that so important?
Have you ever heard of the "puppy dog close?"  This is where a family goes into a pet store to look at puppies.  They find one they like but they're not sure.  So the shop owner says "Take the puppy home for a week.  If you like him he's yours. If not, just bring him back." Well what do you think happens? By the end of the week the family has fallen in love with the dog and wants to keep him!

It also works for Friendly Folks.  When the customer has the print in their hand they're able to think like it's theirs and they don't want to give it back.  It's actually the whole basis behind ALL sales.  Think about it, you test drive a car, try on clothes, watch the TV at the electronics store, etc... 

Ideally, you want the customer to go to the bins, take out a print and say "Hey, mom, check this out. This would be GREAT for dad's birthday."