Display panels are some kind of material that allows you to show off framed pictures.  For examples, see the link "Display Pictures" on the left. 

When a customer walks up to your display they need to be overwhelmed.  You want them to say, "Oh- how cute!" They should look all around for a moment or so and then start flipping through the bins. Remember- you know what Friendly Folks is, they don't.  If you are sitting there behind a table with four or five framed prints on easels and a brochure in your hand it's not going to help them.  You need some sort of display panel to show off your prints! 

Where do I get display panels?

• Buy them.  This is the easiest!  They cost around $300-$400 for a nice setup.  We have one in the office that's lightweight, portable and comes with it's own carrying case.  It's perfect for craft shows. 
   
• Build them yourself.  Most people do this to save money. Build it is big as possible but remember your table size and who has to lift it and put it together! 
   

How do I build it?  What materials should I use?

Most people use some sort of lightweight wood and hang the pictures on it.  We've found the easiest way is to use wood but cover the front side with felt.  Then take strips of male Velcro and attach it to the back of the prints.  This makes it easy to set up.  Just put up the display and stick on the prints! Also, if someone bumps into your table your prints won't fall off! 

What titles should I display?

You should stick with as many "basic" titles as possible such as doctor, messy office, lovers on the beach, tub time, etc...  Prints #1 - #60 are the most general and have a wide appeal.  Of course you can use any prints you want. 


How should I personalize the prints?

Make them as funny as possible.  If you can make people laugh then you're making them feel good.  If you make them feel good then they are more likely to buy something.  Also, if a shopper sees something funny she'll motion for her friends to come over and take a look.  

If your sense of humor is escaping you another great display tip is to personalize the prints with the names of local shops and people.  When someone sees something they know that will get excited and bring over their friends to take a look. 

How many prints should I have on display?

As many as you can fit!  It's been proven time and time again- the more prints you have on display, the more you're going to sell.  

What kind of frames should I use?

We have been the most successful using wood frames with a light oak finish. Of course, we happen to sell them! But if do not buy frames from us that's OK, but please, do not use cheap $2 frames from Wall-Mart!  They look terrible and the customers know they only cost $2!  

Display Companies

The following companies offer various ready made displays.  Also some of them sell inexpensive pop-up tents.  These protect your customers (and you) from the sun and make your display area like a little "store".  For a couple hundred bucks, they really can add a nice touch to your display.  Also check out places like Sam's Club.

Siegel Display Products  800-626-0322  www.siegeldisplay.com (Click on tradeshow displays.)

MD Enterprises  1-800-525-4159  www.propanels.com